What needed to shift
Umrah Booking PK approached Proton Marketing with a clear vision: build the go-to digital platform for Umrah and Hajj travelers — one that aggregates service providers the way Skyscanner does for mainstream travel. The challenge was designing an experience that felt familiar and trustworthy to users already comfortable with travel booking platforms, while being deeply tailored to the specific needs of pilgrims. We designed the full UX/UI for both web and mobile app, covering the search and comparison engine, provider listings, package breakdowns, and booking flows — ensuring clarity, ease of use, and cultural sensitivity throughout every screen.
Restructure the experience so the offer, audience and next step are easy to understand.
Use visual systems, proof and content hierarchy to make the brand feel established and trustworthy.
Turn the project into a platform that supports marketing, conversion and future growth.
